Wine Occupation 美酒当道
JamesSuckling.com, Hong Kong’s most popular wine website, is dedicated to educate and promote wine market in China, one of the most exciting markets in the world at the moment.
JamesSuckling.com是香港最受欢迎的葡萄酒网站，并且致力于推广葡萄酒教育和葡萄酒市场在中国的发展。中国目前已经成为全球最令人振奋的葡萄酒市场之一 。
No country drinks more red wine than China where consumption of reds accounts for about 90 percent of the country’s total wine consumption. In 2013, more than 1.86 billion bottles of reds are sold in the country, eclipsing traditional wine-drinking countries including France and Italy, according to a report by International Wine and Spirit Research, a London-based research firm.
中国当之无愧已经成为了葡萄酒大国，并且中国90%左右的葡萄酒消费都集中于红葡萄酒。根据伦敦的International Wine and Research研究机构所搜集的数据显示，仅在过去一年，中国就消费了大约18亿6千万瓶葡萄酒。其消费总量超过了传统的葡萄酒大国包括法国和意大利。
Chinese consumers’ appetite for wine is growing at a pace that is commensurate with the country’s wealth and its burgeoning middle class. The amount of wines drank by the Chinese grew 136 percent over just five years, a whopping number given that just 10 years ago, most of the consumers in the country do not know any wine-growing regions in France except Bordeaux. Today, they are the fourth largest export market for Burgundy right behind Japan, Britain and the US, and are drinking wines from Chile, Argentina, Australia and New Zealand.
中国消费者对葡萄酒的强烈需求是与该国日益增长的国民收入和不断壮大的中产阶级成正比的。在过去五年之间，中国消费者所喝的葡萄酒总量就增长了136%。这个增长数字显得极为重要，考虑到大概10年，中国绝大部分的消费者很少知道除法国波尔多地区之外的葡萄种植地。而如今，中国已经成为法国勃艮第葡萄酒第四大进口国，仅次于日本、英国和美国。同时，现在的中国消费者也在喝来自全球各地的葡萄酒，包括智利、阿根廷、新西兰、澳大利亚等。
Admittedly, China’s anti-corruption campaign initiated two years ago has dampened the sales in luxury sector including luxury watches, cars and jewelry. High-end wine consumption was no exception. But despite the adverse impacts, wines, especially red wines are expected to climb up on Chinese’s drinking list, thanks to its auspicious color of red, a favorite in Chinese culture; its health benefits compared with throat-burning spirits and perhaps most importantly, a growing number of discerning consumers who essentially consider wine appreciation as a crucial gauge for quality of life.
虽然，两年前中国政府掀起的反腐运动给奢侈品市场带来了消极的影响。奢侈手表，轿车及首饰销售都有下滑。当然，高端葡萄酒的消费也不例外。但是即便有这些负面影响，葡萄酒尤其是红酒在中国市场的发展潜力是巨大无穷的，归根结底在于三个主要原因：红酒的颜色在中国很讨好，大红代表喜庆，在传统中国文化中很受欢迎；和那些烈酒相比，很多中国消费者认为红酒对身体更加有益；也许还有最重要的一个原因，越来越多的中国消费者认为葡萄酒赏识已经成为生活质量的重要衡量标准。
In fact, the country’s wine consumption is expected to grow by 33.8 percent from 2013 to 2017, according to estimates by Vinexpo. And more encouraging is the forecast for the country’s high-end wine consumption, which is anticipated to register a 60 percent growth to 46 million cases by 2017, more than eight folds of the country’s projected 7 percent GDP growth rate during the same period.
而事实确实证明也是如此。根据Vinexpo的数据，从2013年2017年期间，中国葡萄酒消费预计能保持33.8%的增速增长。或许更能让业者和消费者振奋的是截止2017年，中国高端葡萄酒的消费预计将以60%的速度增长，达到4千6百万箱的消费总量。 这一增速是同期7%的GDP增速的8倍之多，足以可见该国高端葡萄酒消费市场的潜力。
With that in mind, we are presenting to you our weekly bilingual newsletter in English and Chinese to help wine producers and traders who are hoping to tap into the huge market, as well as consumers in the region to better understand the world of wine with the help of one of the world’s most influential wine critics James Suckling, whose knowledge on wines formed an authoritative and trustworthy voice in the industry over more than three decades of experiences.
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有了这些数据佐证，我们将每周为你带来我们的中英文双语新闻简讯。我们希望这些简讯，能帮助全球各地的葡萄酒商把握中国市场资讯，帮助他们扩展市场。同时，我们希望在全球最具影响力的葡萄酒评论家James Suckling先生的帮助下，能够为中国广大葡萄酒消费者带来权威和值得信任的葡萄酒点评，从而帮助中国消费者更好的了解葡萄酒世界。