Despite the well-known challenges of this year, the JamesSuckling.com team is extremely proud to be able to say that our efforts to spread the word about the best and best value wines of the world is paying off. We just hit 11,000 wines in our tasting database for 2020, and we hope to have one of our best tasting years ever in the last 10 years. We tasted 25,000 wines in 2019.
It is a great effort by the tasting team which includes CEO and Editor James Suckling in Hong Kong, Executive Editor Nick Stock in Australia, Associate Editor Zekun Shuai in Beijing, and Contributing Editor Stuart Pigott in Germany as well as Contributing Editor Jo Cooke in Italy and the rest of the team here in Hong Kong. We hope to have tasted 20,000 wines by the end of the year. We don’t think any international wine rating platform will do better this year than us.
These wines are all searchable from the JamesSuckling.com website, and we have been publishing more content than ever before, often multiple times daily, to ensure our readers and members get access to the highlights of our tastings. For example, we published nearly 20 pieces of content during Bordeaux en primeur, and hosted a dozen Zoom tastings with top winemakers and chateau owners. You can see that content here. Also, check out the many posts we have done and continue to publish on ‘Great Value Wines’, where we pick out top quality wines that are still very affordable. Our series on $15 wines that taste like $50 is especially popular.
We are also accelerating our coverage of Australian wines with some great work being done by Nick Stock, who along with James last year led our #realaussiewine mission to taste more than 2,700 wines. This year Nick has already visited many wineries and winemakers and tasted 2,500 wines with extensive tasting reports on Adelaide Hills, McLaren Vale, and Western Australia. We are aiming to taste 5,000 Australian wines by the end of December, nearly doubling what was already a huge year for Aussie wine on JamesSuckling.com last year.
We have also changed how we publish our wine notes. Now, we publish nearly all our tasting notes within days of our tastings. These Weekly Tasting Reports often run to more than 300 wines, which you can sort by score, or country, or various other criteria in our search engine. No one else is publishing so many wine ratings in such quick time, and it is pleasing to see that our subscriptions have grown significantly this year as people have seen the value in this work.
If you are a member of the wine trade, you can receive alerts for all tasting reports as soon as they are published, and gain access to more than 115,000 wine scores, tasting notes and marketing materials now in our database. A Business or Corporate subscription comes with the right to use our scores and tasting notes in your own marketing campaigns. And if you’re not a member of the trade but just a wine lover and want to learn more about it, you can arm yourself with expert insights from James and our team of wine critics. If you want to make the best wine purchases or just brush up on your wine knowledge, this is a great opportunity to do so.
Check out the full range of benefits for our subscribers here. Thank you to those who support and encourage us in our efforts!
Finally, look out for more top content as we continue to explore and showcase the great wines of the world. As usual we will be publishing our ever-popular Top 100 lists, where we name and rank the best wines tasted over the course of the year, both of the world and of various regions. These will start to be published at the end of October.