My Article: We Can Tell the Difference Between Plonk and Not

(York, England) I arrived here from Tuscany today with my daughter Isabel at her mom’s house, and I came across a story in the Daily Mail that said, “Britons can’t tell the difference between a fine wine and plonk.”

The story begins saying that “spending more than £5 ($8) on a bottle wine is a waste of time, researchers say.” Apparently most people cannot tell the difference between the cheapest “supermarket plonk” and quality wines that cost up to £30 ($48.80). The article used 578 people in Edinburgh for the study, and only half of the time could they tell the difference between the expensive or cheap wine.

I am not sure what this proves, and I don’t think Scotland is the best place for deciding if people can tell the difference between an expensive wine and a cheap wine. It’s like asking the inhabitants of Paris if they can tell the difference between cheap and expensive whisky.

Moreover, I have found the opposite in most cases. With nine out of 10 people I have served two wines – one much more expensive and famous than the other – the top wine is always the favorite. And I do blind tests like this for fun at dinner at home on numerous occasions.

But then again, I guess we are not average drinkers – we are wine lovers.

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12 thoughts on “My Article: We Can Tell the Difference Between Plonk and Not

  1. rapopoda says:
    Why on earth are you reading the Daily Mail??
  2. James Suckling says:
    Rapo... You made me LOL! It was in the kitchen at my ex's house. I had nothing better to read... ;-)
  3. rapopoda says:
    And disputes over what constitutes journalism made you ex-s. ;-)
  4. rapopoda says:
    Seriously though, you raise a good point about context and experience.
    I'm very confident I could tell plonk from a well made wine. I'm equally confident that I could NOT easily tell a mediocre, cheap Scotch from a great Scotch. I don't drink the stuff, so it all smells like smoke and alcohol to me. I would imagine someone that didn't drink wine, might be equally perplexed
  5. dpromphan says:
    These news made me laugh. The other day I saw on CNN: US drink more wine than France (xxx vs. yyy gallons). Yes, but we have 300 million people and they only have 60 million people!
  6. dpromphan says:
    These news made me laugh. The other day I saw on CNN: US drink more wine than France (xxx vs. yyy gallons). Yes, but we have 300 million people and they only have 60 million people!
  7. bluetkt says:
    That is such a bogus stat. I have read this before in parts of the US. Personally I know my pallette has changed over the past few years to the point wear I rarley find a bottle under $10 I like. THey seem to lack structure and balance. They are usually too fruity or shallow with high Alcohol taste. Some are easy drinking but weak and watery. But several of my more casual wine drinking friends totally disagree with me. They find my $25+ bottles too dry, no fruit, and tight and the wine makes them pucker. But I know in my heart(and tounge) they are better for the most part.
    My question is I have never drank a real expensive bottle of wine, is it that much superior to the $24-50 bottles I dirnk? Compared to the differnce between a $7 bottle and a $35 one.
  8. mscott says:
    Wine has been receiving a lot more press via more diverse avenues, as of late. Too bad the stories have been so....well, underwhelming....

    Of course, the Daily Mail is a very credible publication. ( ;
  9. JS says:
    Bluekt. If you are in LA, Montreal or Hong Kong in the next month, I will try the experiment on you. You can tell the difference. I am sure of it. I had an uncle in Bath, England, who had a great cellar and he always said "I can't tell the difference. I have no taste." Funny how if I served him a Cabernet from Chile against a Pomerol he also preferred the Pomerol. He always preferred the first growth in blind dinner tastings as well. MIss him.
  10. Sedimentblog says:
    We don't quite understand this Edinburgh & whisky, Paris & wine analogy.

    So Parisians can't judge whisky? Why? And why shouldn't Scots - who do, admittedly, have many failings - judge wine?

    Can you only judge the quality of products which come from your birthplace?

    In which case, Mr Suckling, you may be arguing yourself out of a role in Bordeaux...
  11. JS says:
    Sediment... Have a sense of humor mate. Lighten up.
  12. globalgreek says:
    great to see JS in my latest issue of Decanter....a far better publication than the Wine Spectator IMO